Ateluhm | Interview

Ateluhm is a Romanian team dedicated to producing personalized sports items and accessories.

How did you start Ateluhm and who’s the team behind the project?

Ateluhm began in January 2013 as an ambition. We don’t have a revolutionary or even a necessary product. We have the ambition to produce in Romania.

The project is part of a larger concept to promote and stimulate production through creating cooperatives.

When we’ll declare ourselves satisfied with the achievements of the Ateluhm Cooperative, we want to launch the “mother project”, using our personal experience as an example of success.

So that’s about it in theory, cause in reality the project started with a Facebook page, a logo and a contest for a board we didn’t have yet :D.

The members of our active team are: George-Alin Varga – Project Manager; Leonardo Teleanu – Brand Manager, Mihai Stan – Craftsman, Alexandra Stan – Social media; Andreea Popescu – Public Relations and Robert Voicu – Sales.

And I say active team as there are more of us if we think of those who occasionally contribute to the project.

What’s the feedback so far regarding the customization of products?

Both clients and those who won in our contests are pleased.

The first board we made, we had the honor to expose it, “worn and torn”, at Local Jam. We’re not sorry, this is the destiny of boards, we’re glad it served its purpose and Andrei is still happy with the product.

Although we have clients who know exactly what they want, we try to come up with the best message. So we make our services and production possibilities understood, in case there are some who still don’t have a clue about what we’re doing.

Who are the artists you collaborated with until now and with whom would you like to collaborate in the future?

We had two collections and two boards created in collaboration with artists. We created the first collection with comic book artists Birds of Paradise, who offered us space on the back cover of their first magazine.

The second collection was drawn by Serebe, artist for whom we also did some installations.

And the two boards were illustrated by George Nedelea: a sample board we created with an industrial laser and one that we offered as prize at a rock-paper-scissors championship.

We want to collaborate with many artists, we already talked to Tuan Nini and hope to have great results.

An objective would be a collection with Sinboy, although we didn’t contact him yet, and it would be our dream to work with McBess.

This year you were involved in several projects. Tell us a few words about them.

Our first request came from Surfing Urban, who promised to form a long-boarders and cruisers community (they now have organizing problems and we don’t know if there will be a next La Talpa#2 event).

Although it was short notice for us (we had to sponsor the event 3 days before the start), we accepted the challenge and saved the day by inventing a voucher.

During the event, we met Slideology and were further supported by Prorider.ro.

The second sponsorship request came from Business pe Bicicletă and we were happy to show our skills with bicycle accessories. However, the voucher we offered was won by a girl who realized she had nowhere to install the accessory. The voucher can still be used, we’re just waiting to see who’s going to get it.

At the end of the event, our team got bigger, and the new board decided to continue promoting cruiser boards and leave the rest of the components and accessories on secondary level, until we have a larger portfolio.

We know you’re planning a series of events. Can you share some details with us?

Yes, you have a good insight, we want to organize a party and a mini-cruisers contest on flatland as in the years of Mullen.

And we thus launch an open call for riders. If we manage to gather enough participants at the contest, we will start organizing the party.

Visit Ateluhm’s website and on Facebook.

[Originally posted on August 6, 2013 on The re:art Facebook page; Revised for the current version].