A conversation with Cutărică

We had the chance to have a very interesting conversation with Bucharest-based illustrator Cutărică, who told us about his recent shift in style.

Let’s start with the transition that you are going through right now as an artist, more oriented towards patterns as it seems. What determined this change, is there something new that you want your works to convey, do other themes interest you lately?

I have always been in a constant search and struggle to define myself as an artist. Since forever, my main goal was to develop my very own visual language. The process was something I went through with quite some fear; because I had this “never settle” mindset, I was always curious how things would look if I tried not to follow some self-set rules, to always change how I was creating. That was both good and bad, because I explored and played around a lot, but it also lengthened the process. And that ounce of fear was me not being sure if I would ever settle on a way my work should look like.


So I can say that I never had an “approach”, or a “way of doing things”, but rather a way of thinking. Looking back, I think that was the problem, I let every idea dictate its own style.

Now I can timidly say that I can see that visual language taking shape, although I am fully aware that I’m still at the very beginning of what it means to become artistically accomplished.

I always liked camouflage, its connotations and its old school fashion vibe. And to take something whose purpose is to hide and be able to use it as a means of expressing one’s ideas, as a tool of showing, that right there is what makes me tick.


And it goes beyond that, I want everything to flow, and I mean that about all the things I come in contact with (people, conversations, parties, work). You get a good warm feeling seeing something that just flows effortlessly. I love round, tensionless shapes that blend well with each other, curves that give you an organic look. And you can see each shape, its limits, and how it interacts with what’s next to it, but if you take a step back, the overall pattern gives its own feeling also.

This is just turning the lights on, I have to pull-up a chair and work a lot to polish this mindset and the work that goes along with it.

What do you consider are your boldest projects yet, how do you choose your projects, what are your future plans?

The boldest projects I worked on would have to be all the work I did with Absolut Vodka and Grolsch, because they always went big. They were the most enjoyable, because the people involved truly understood how creative work should be carried out and I always felt like I had the support and cheers needed.


I choose what projects to get involved in based on the people or brand managing that project, because if you do not connect on a certain level with the people, the work will suffer more or less damage. And of course, based on the theme, other artists involved – hey, context is important – and the time and resources available.

Future plans: get deep with camouflage, explore it and exploit it in every way possible. Stay focused and put in a lot of work.

Why this path? What or who helps you stay creative?

I always wanted to get to a point in life where what I’m doing day by day keeps me happy and creatively challenged. I can see that happening and it’s amazing. And being surrounded by positive and creative people just tops it off, so a big thank you to the people!


Some thoughts on your recent collaboration with Quite a Beat?

We worked it out great, I had to choose from three tracks to illustrate, picked the one I liked the most and went with it. It was a great practice because I got to translate an audio mood into a visual one, and it was cool to see what came out. Because you can never 100% convert that, the conversion changes the mood as it goes through you.

Enjoy a few more works from Cutărică below:






Capaz Chaval

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Images © Cutărică

View more on his website, on Facebook and Tumblr.